Business Issues:
5 Advertising Integrations Used In Video Games
5 Advertising Integrations Used In Video Games
Although advertising in games has been around since the dawning of the industry, it hasn't seen as rapid of growth and success as it has in the past 10 years. Offering low CPM rates and the potential to increase notoriety in the 13-35 age demographic, this space has become extremely sought after by companies when monetizing their brand. Currently, there are five ad integrations that have proven to be most effective in doing so. Read More

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Johnny Depp Gets Fourth Box office Flop in a Row
Johnny Depp Gets Fourth Box office Flop in a Row
Johnny Depp Gets Fourth Box office Flop in a Row Read More
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Contestant Overcomes Serious 'Voice' Snafu
Contestant Overcomes Serious 'Voice' Snafu
Monday during "The Voice"'s first night of live performances, contestant Kristen Merlin learned an important lesson when her microphone failed. With about 22 seconds left in her performance of Sugarlands Stay, Merlins audio dropped out. But just like the old saying, the show must go on, and so did Merlin. Eventually a stagehand brought her a new microphone and she was able to finish the last line of the song for all to hear, but Merlins poise impressed host Carson Daly and all four of the coaches, who Read More
Project Profile:
Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed. Read More
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Content Insider #334 - Fast, Furious, 4K
Content Insider #334 - Fast, Furious, 4K
You can't help but love 4K video content it is beautiful after all but I like it for another reason...a business reason. Shooting 4K content takes talent. Handling the delicate post production work takes as much if not more talent. All of it - from beginning to end - takes storage, lots and lots of storage. The people who do all of this work on your entertainment are perfectionists and moved almost to paranoia to save every pixel, every byte. Nothing is discarded because there may come a time when they need that scene, that frame. And 4K requires four times the amount of storage...love it!!! Read More
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Internal Samsung Document: We Need To Beat Apple To Survive
Internal Samsung Document: We Need To Beat Apple To Survive
The second U.S. Apple vs Samsung patent trial marches on, with the South Korean giant now making its case in the San Jose, California, court. Samsungs counsel has already called up several witnesses who testified that the company has not been influenced in any way by Apple or the iPhone. However, internal Samsung documents that have been called into evidence by Apples attorneys tell a different story. While Samsung Americas former CEO Dale Sohn took the stand, internal presentations and emails were uncovered, revealing Samsungs concerns with its main competitor. In a presentation from April 2012, Sohn wrote that “beating Apple is no longer merely an objective. It is our survival strategy.” Read More
Video:
Captain America: The Winter Soldier Is Still On Top Of The Box Office!
Captain America: The Winter Soldier Is Still On Top Of The Box Office!
The very successful Captain America: The Winter Soldier topped the box office this weekend, beating out Fox ’s Rio 2 . Some believe that this is because families are out enjoying the good weather, AND Rio 2 is competing with Muppets Most Wanted and Mr. Peabody Sherman in their genre. Still, Captain America is expected to rake in $158 million domestically, making $476.1 million worldwide! The first Captain America only brought in $370.5 million TOTAL! It'll be inneresting to see how long The Winter Soldier can keep its run going ! Read More
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Mickey Rooney, the First Teen Star, Dies at 93
Mickey Rooney, the First Teen Star, Dies at 93
Mickey Rooney, the 5-foot-3 actor who was one of MGM's big box office draws in the late 1930s and early '40s, died on Sunday at his home in North Hollywood at the age of 93. The Hollywood legend appeared in more than 300 films and TV programs during his career, which spanned 10 decades, and was Tinseltown's first A-list teenage star. Mickey first won America's heart as Andy Hardy and later starred in a handful of musicals opposite Judy Garland. In addition to Judy, the pint-sized actor shared the silver scr Read More

NABShow 2014: International
One of the things that makes NABShow so great is the ability to come together with 1,000s of friends at a time in a single spot! Sure, it'd be Read More
 
NAB 2014 NABShow is PEOPLE
People have argued about the necessity of big trade shows.  Why travel from halfway around the world to see a presentation that might be availabl Read More
 
NAB 2014: Plugin Pavilion
At NABShow, there are many exhibitors who return year after year, providing broadcasters with the latest news from their company.  And, year after Read More
 
MODBOOK. macbook+wacom
Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago.  It was a new concept then, and Read More
 
MODBOOK. macbook+wacom
Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago.  It was a new concept then, and Read More
 

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