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Infogroup Targeting Solutions B2B List Services Group Wins Exclusive List Management of BuyerZone, Elsevier Business Intelligence and Mercury Magazines(January 22, 2013)
OMAHA, Neb., Jan. 22, 2013 (GLOBE NEWSWIRE) -- Effective immediately, Infogroup Targeting Solutions B2B List Services Group has been awarded exclusive list management of BuyerZone, Elsevier Business Intelligence and Mercury Magazines.
BuyerZone is a leading B2B lead generation company helping to connect millions of businesses with thousands of quality sellers. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs across a variety of markets including: construction, facilities, finance, healthcare, HR, industrial, insurance, internet, mailing equipment, marketing, office equipment, security, software, and telecom. BuyerZone's lead generation programs provide sellers with cost-effective, easy-to-implement and result-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
Elsevier Business Intelligence is a provider of healthcare industry information. It provides business intelligence on regulatory, business and reimbursement issues that are vital to the healthcare industry. Elsevier publishes a range of products including publications, conferences, e-learning, databases and a variety of reports. The contacts on the Elsevier Business intelligence list are individuals at almost every company in the pharmaceutical, biotech, medical device and diagnostic industries as well as in the investment banking, venture capital, consulting and other industry-support sectors within the US.
Mercury Magazines is a platform responsible for delivering hundreds of business publications to the right professionals. Mercury Magazines uses category and title targeting to deliver relevant publications, based upon various pre-qualification criteria pertaining to industry and job demographics. Their subscriber process is unique and allows them to capture the most relevant up-to-date professional data. Mercury Magazines is a division of M2 Business Media, LLC, and a subsidiary of M2 Media Group, LLC, one of the leading providers of marketing and circulation services to magazine publishers.
"We are delighted to have been selected to represent such an elite group of properties," said Jeff Adee, SVP B2B List Services Group. "Because we have one of the largest sales forces in the industry, we are uniquely positioned to tap into niche areas, maximize list owner ROI and expand our offers beyond traditional channels to drive revenue."
The List Services Group, at Infogroup Targeting Solutions, partners with properties that establish themselves as "thought leaders" within their space. This ensures our data services enable marketers to get their message delivered to the right person, via the right channel, at the right time in order to maximize their reach and increase ROI.
About Infogroup Targeting Solutions:
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses. For more information, visit: www.infogrouptargeting.com.
The Infogroup Targeting Solutions logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15213
CONTACT: Mercy Ruiz
Vice President, Corporate Communications
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