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Online Marketing Agency, fishbat, Provides Insight into the Importance of Hashtags on Social Platforms

  (August 11, 2017)

TRIBECA, N.Y., Aug. 11, 2017 /PRNewswire-iReach/ -- fishbat, a leading online marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, provides insight into the importance of hashtags on social platforms.

In today's digital marketing world, the power of hashtags cannot be ignored. Hashtags encourage audience engagement across a multitude of social platforms through cross-platform sharing, drive traffic through increased search engine results, and they create brand awareness with an enormous online audience.

  • Amplified visibility in search engine query results Including hashtags in your social media strategy increases search engine result potential. Search engines will yield the results of the query, while also providing posts that contain the hashtag, providing far more results per search.
  • Leveraging trending words and topics to drive relevant traffic By identifying trending news, topics, and other information popular in current hashtags, businesses can leverage trending hashtags that tie into their business goals or relevant posts to increase qualified traffic.
  • Increased audience reach Social media platforms have enormous audience reach potential through worldwide usage and social platform engagement. Social media users are highly engaged and are on the platforms frequently. Social sharing serves as peer recommendations, and the use of hashtags creates multi-platform audience reach. With the ability to share hashtag content across a multitude of platforms and the simplistic form of grabbing user attention with trending or compelling words and phrases, hashtag content creates brand awareness and drives traffic through visibility.
  • The shareability factor Hashtags are highly shareable. Hashtags have the ability to communicate a message with little verbiage, meaning quick and easy-to-understand audience impressions. Hashtags have a "fun-factor" as well that encourages engagement and leverages trends on social media to further a brand's impression potential.
  • Hashtags encourage engagement Even when skimming a page, hashtags pop out from the clutter. Hashtags grab attention with the promise of something interesting, fun, and on-trend. They also get the user involved. Hashtags encourage user engagement, and an engaged audience is more likely to develop brand loyalty and be an advocate for the brand on social platforms, delivering on metrics such as inbound traffic and conversion.

ABOUT FISHBAT
fishbat is a full-service online marketing agency that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.


Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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