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Quebecor Official Media Partner of La Quebecoise and La Montrealaise @GPCQM Cycling Events(February 11, 2013)
MONTREAL, QUEBEC -- (Marketwire) -- 02/11/13 -- Quebecor (TSX:QBR.A)(TSX:QBR.B) is pleased to be associated with the La Quebecoise and La Montrealaise cyclosportives as official media partner. The two mass participation cycling events will be held on September 12 and 14, 2013, before the Quebec City and Montreal Grands Prix Cyclistes, which are part of the UCI WorldTour. The partnership continues Quebecor's long tradition of support for cycling, a sport that now has many thousands of fans and practitioners in Quebec.
"Quebecor is already the proud official broadcaster of the UCI WorldTour Grands Prix Cyclistes pro events held in Quebec, two elite races that help put Quebec on the world stage," said Pierre Karl Peladeau, President and CEO of Quebecor and an avid cyclist. "The La Quebecoise and La Montrealaise cyclosportives give all Quebec amateur cyclists a chance to test their skills on courses designed by and for world-class professional athletes. Quebecor's support for both the pro and amateur events responds to the growing popularity of cycling in Quebec and its increasingly passionate following."
As the official media partner, Quebecor will promote the cyclosportives by leveraging the synergies among its subsidiaries, including TVA Group and its TVA Sports channel, Le Journal de Montreal, Le Journal de Quebec and 24 Heures.
Quebecor's involvement is in keeping with its longstanding commitment to cycling. Quebecor regularly covers cycling events on all its media platforms, the only media group in Quebec to do so. For years, Quebecor has partnered with a number of other major cycling events in Quebec, including the Grand Defi Pierre Lavoie, the Granfondo Garneau-Cascades, the Tour CIBC Charles-Bruneau and others. Quebecor is also the proud sponsor of the Garneau-Quebecor team, which was considered Canada's best amateur cycling team in 2012 and named team of the year in Quebec. 2013 promises to be an exciting year for supporters of the Garneau-Quebecor team as it joins the pro UCI Continental Tour.
Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B) is a holding company with a 75.4% interest in Quebecor Media Inc., one of Canada's largest media groups, with more than 16,000 employees. Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and mobile telephony. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English- and French-language Internet properties in Canada. In the broadcasting segment, Quebecor Media Inc. operates, through TVA Group Inc., the number one French-language conventional television network in Quebec, a number of specialty channels, and, through Sun Media Corporation, the English-language SUN News channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (Publications TVA Inc.), book publishing and distribution (Sogides Group Inc., CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc., TVA Films), video game development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Videotron ltee), the printing and distribution of community newspapers and flyers (Quebecor Media Printing Inc., Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages(TM).
Vice President, Public Affairs
Quebecor Media Inc.
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