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Ysance Launches AI Marketing Tech for Omni-Channel Retail at NRF 2017
SAN FRANCISCO and PARIS, January 11, 2017 /PRNewswire/ --
Ysance, the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher, announces the immediate availability of Ysance Stories, a smart marketing engine that enables marketers to analyze and influence the outcomes of customer journeys as they unfold. The launch aligns with the National Retail Federation's Big Show in New York City, January 15-17, 2017.
Ysance Stories enables marketers to respond to the complexity and the need to optimize omni-channel customer journeys. Thanks to an adaptive system that harnesses artificial intelligence, the system is able to reveal shopper stories across multiple touchpoints, including campaign, clickstream, in-app and point-of-sale. Ysance Stories then automatically prioritizes targeting, product selection, and channel choices to improve marketing relevance and to drive sales.
The system highlights purchase intenders with their channel preferences, price sensitivity, likely physical destination, and transaction values for both identified customers and anonymous visitors alike. Ysance thus revolutionizes B2C marketers' ability to unify, influence, and measure omni-channel purchase funnels. Furthermore, the software measures the contribution of every interaction to the outcome of each story.
Developed in close cooperation with an iconic international mass market retailer, Ysance Stories is already deployed and proving its worth in driving online-to-offline (O2O) purchase journeys and accurately measuring influence at scale - from online research through to transactions both online and in-store. Thanks to radically improved targeting performance, the retailer in question is currently enjoying sustained open rates of 36% resulting in $18 of incremental revenue by email opened.
Ysance Stories builds upon the people-recognition and audience qualification capabilities of the Ysance people-based marketing platform and is being made generally available as core functionality upon launch.
"Customer journeys have become staggeringly complex to analyze, let alone to influence. Nevertheless, with offline still accounting for 90% of sales and with digital influencing anything between 60 to 80% of all purchase decisions, it is easy to see why online-to-offline is the new battleground," says Romain Chaumais, Co-founder and Chief Strategy Officer of Ysance, "Ysance Stories revolutionizes retail marketing engagement by revealing the story of omni-channel purchase intent in a pipeline view and recommending the next best action. Marketers gain the ability to drive sales based on customer needs and preferences - in context, automatically, and at scale."
Ysance is exhibiting at the National Retail Federation's Big Show 2017 to be held at the Javits Center, New York City, January 15-17, 2017 at booth #604, level 1.
Ysance is the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher. Ysance enables marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions, across all online advertising, web, mobile, in-store and email activation channels. Benefits include optimized media strategies, superior web and mobile conversions, online-to-offline omni-commerce strategies that demonstrably grow in-store revenue, and turbocharged email campaign performance. For more information, visit http://www.ysance.com
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