Using Interactive Video to Spur Engagement and Capture Metrics By Michael Castellano
Video is a highly efficient way to communicate with audiences because it is personal, immediate and delivered on demand. Company representatives who are researching products and services online clearly prefer video: A recent Forbes article noted that almost 60% of business professionals said they would watch a video first before reading the text on the same page. But it's important to recognize that not all video messaging strategies are created equal.
...Read More »
Content Insider #281 - Go-n-Work By Miles Weston
It all started out so innocent, you'd sneak your smartphone and tablet into the office. A little fling at independence, rebellion. Now wouldn't you know it they're taking all of the fun out of "work" by expecting you to furnish your own BYOD. That sure takes all the fun outta work!!
...Read More »
Why Ben Affleck Is Getting Honorary Doctorate Degree From Brown University By GrabNetworks
He's an actor, director, screenwriter, producer and now doctor. So why is Ben Affleck getting a prestigious degree from a top notch college? Because he's amazing! And because he's been so busy making history in Hollywood, he didn't attend a doctoral program and they think he still deserves an honor.
...Read More »
Social Media Marketing in Times of Tragedy By Marsha Friedman
If you're using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all.
...Read More »
Content Insider #278 - Social Chaos By Miles Weston
Social media is a great way for 1:many conversations/sharing. It's a great marketing/service support tool. It's a great way to get into a verbal brawl. Face it, it's fun to watch the drama unfold as long as it isn't you that's being hammered. You know, "she beats her significant other," "I don't beat my significant other." And now you're wondering if there's some truth and who's right, who's wrong. The discussion gets so heated that the opponents forget the whole world is watching/listening. Need a good example just see what happened at the end of a very successful game developer conference. Maybe that's why most publicists/communications/marketing folks only send messages out and if you ask a question...silence.
...Read More »
Content Insider #276 - Overwhelming By Miles Weston
The content (entertainment) industry is going crazy. It's all coming at you by cable, satellite, Internet, smart TV, computer, tablet, phone. There are only a couple of problems: 1) I don't really watch that much; 2) I sorta am used to it being free or cheap; 3) somehow ads look bigger, more intrusive on my device; 4) who and how is any money going to be made; 5) I like Over The Top viewing but gawd finding one thing you want is like drinking from a firehose. NAB should clear everything up but I'm pretty busy playing games!!!
...Read More »
Bread & Butter 3D By Ko Maruyama
Here's why Zax Dow created Zaxwerks and why his software is so valuable even if you already have another 3D program. 3D work can be divided into two main categories: Bread and Butter work, and Custom work. Everyone would like to get custom work but it's the bread and butter work that keeps food on your table. The big mystery here is why most people use custom software on bread and butter jobs? Do they even realize there is a difference? Doing that is like drawing animation by hand; the result can be completely custom but boy does it take a lot of time and skill to do.
...Read More »
FlyingS3D sets Le Crazy Horse on Fire with Pablo
FlyingS3D opened its doors early in 2010 as France's first dedicated stereoscopic 3D post production facility. FlyingS3D is the brainchild of managing director Audrey Bourdiol, who had spent her career up until then looking after the technical side of one of France's largest post houses. With already more than 30 major S3D projects under its belt, in 2012 FlyingS3D won the full post production for 'Feu' (Fire) - a 3D film by Le Crazy Horse - one of its most ambitious projects to date. Le Crazy Horse cabaret was founded in 1951 by the avant-garde artist Alain Bernardin and has delivered its own special brand of glamour entertainment to millions of men and women for more than sixty years. 'Feu' is designed to bring Le Crazy experience to cinema audiences worldwide; 3D was "the natural choice" to achieve this aim, says Audrey Bourdiol.
...Read More »
Content Insider #273 - All Hands By Miles Weston
Being boss means making the tough decisions. Being the boss of a "recovering" company is even tougher. Being a female boss of a recovering company is tougher than tough when everyone wants you to succeed but also can't look away in the hopes of the company foundering on the rocks. We're not sure about Marissa Mayer but maybe with everyone helping...
...Read More »
Kristin Chenoweth on 'hot Jesus' in 'The Bible' By GrabNetworks
At the Blu-ray and DVD launch party of The History Channel series 'The Bible' Monday night, Kristin Chenoweth got a surprise when she called actor Diogo Morgado, who plays Jesus, hot.
...Read More »
Prepare for Successful PPC Campaigns Before You Pay for a Single Click By Scott Buresh
As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be "tweaked" into success, because they were not built on a solid foundation from the outset. Without taking the time to craft a clear PPC strategy before you even log in to Google AdWords or Bing for the first time, you are putting yourself at a severe disadvantage.
...Read More »
Q&A with Sorenson Media CEO Peter Csathy on Partnership with Sony Creative Software
Sorenson Media and Sony Creative Software have formed a new partnership to offer the Sorenson Squeeze video encoding software to video professionals through the Sony Online Store. With this offering, video professionals will benefit from combined workflow capabilities of Squeeze and Sony Vegas Pro, including access to Squeeze 8.5?s professional features.
...Read More »
Content Insider #271 - More Screens By Miles Weston
First, Second, Third screen...It doesn't really matter. It isn't about which screen you're watching right now it's about the message, its delivery, its impact on you. And nothing has the potential to do it more than some of the advances taking place in the digital signage industry. Blend the screens with Big Data, the Cloud and creative people and I smell opportunities to educate, inform, influence people in entirely new ways. Connecting all the dots is getting interesting...
...Read More »
Content Insider #270 - Dull, Necessary By Miles Weston
Whether it's at CES or the recent MWC devices get people excited and ready to whip out their credit card. Tell em there's more storage available and they yawn. No matter what we tell you we can't get you excited about storage options even though for all your creative work you still have to put that content...somewhere. storage in the device, portable or home storage, storage in the cloud -- they all rely on solid state, hard drives, tape, optical to keep your stuff. It's not glamorous...it's a fact of life!
...Read More »
Seacrest Kicks Off 'Idol' Event; Mum on Wedding By GrabNetworks
Ryan Seacrest kicked off 'Idol Across America' on Friday. It's a relay of the 'American Idol' microphone across the country. While forthcoming about the show, Seacrest was guarded over questions of a possible wedding in his future.
...Read More »
Preserving Groningen's History through Film
Cultural heritage is a community's legacy. Something we live with today, and what society will eventually pass on to future generations. Acting as custodians of the past, archive centers around the world are tasked with not only storing content, but also making it accessible. Groningen Audio Visueel Archief (GAVA) is one such facility in the Netherlands responsible for looking after more than 24,000 audiovisual items relating to the region of Groningen, which are kept on formats varying from nitrate film base to digibeta. Founded in 1992 as the second regional AV archive in the Netherlands, GAVA specializes in cataloging and preserving sound and video programs about the province of Groningen, as well as productions created by residents from Groningen. In addition to acting as a repository, the center is also tasked with making all of its archived footage available to broadcasters, artists, museum organizations and businesses online.
...Read More »
Luke Goss on His New Series, Red Widow, and Playing a "Lovable Hitman" By GrabNetworks
British actor Luke Goss may have made his name playing tough guys, but when he visited our LA studios recently, he told us he gravitates toward roles that offer a little something more than just action. Luke will next appear in ABC's soon-to-premiere series Red Widow as a bodyguard for the show's title character. We talked to Luke about working with Twilight and Dexter writer Melissa Rosenberg on the series. He also gave us a preview of his next film, Interview With a Hitman, which hits DVD and Blu-ray March 5. Check out our chat and catch the special two-hour premiere of Red Widow on Sunday at 9/8 Central on ABC.
...Read More »
Team Bungie Forgets They Have Arms At PS4 Conference, Women AWOL By GrabNetworks
The internet is aflame with claims that Sony may be sexist, due to the absence of female presenters at the 2013 Sony Playstation Conference. Twitter responds in force.
Also, famed game developers, Bungie, made a very awkward presentation, where none of them seemed able to move their arms. Hilarity ensued.
Follow me on Twitter!
@JennieDoomsday
http://www.twitter.com/jenniedoomsday
...Read More »
How the Recession Has Changed Retirement Planning By Philip Rousseaux
The economy may be recovering, but some of the changes wrought by the Great Recession may be long-lasting. Anyone planning for retirement, no matter what their age, needs to take those changes into account, says financial advisor Philip Rousseaux, a member of the esteemed Million Dollar Round Table association's exclusive Top of the Table forum for the world's most successful financial services professionals.
...Read More »
Using Interactive Video to Spur Engagement and Capture Metrics
Video is a highly efficient way to communicate with audiences because it is personal, immediate and delivered on demand. Company representatives who are researching products and services online clearly prefer video: A recent Forbes article noted that almost 60% of business professionals said they would watch a video first before reading the text on the same page. But it's important to recognize that not all video messaging strategies are created equal.
...Read More »
Content Insider #281 - Go-n-Work
It all started out so innocent, you'd sneak your smartphone and tablet into the office. A little fling at independence, rebellion. Now wouldn't you know it they're taking all of the fun out of "work" by expecting you to furnish your own BYOD. That sure takes all the fun outta work!!
...Read More »
Why Ben Affleck Is Getting Honorary Doctorate Degree From Brown University
He's an actor, director, screenwriter, producer and now doctor. So why is Ben Affleck getting a prestigious degree from a top notch college? Because he's amazing! And because he's been so busy making history in Hollywood, he didn't attend a doctoral program and they think he still deserves an honor.
...Read More »
Social Media Marketing in Times of Tragedy
If you're using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all.
...Read More »
Content Insider #278 - Social Chaos
Social media is a great way for 1:many conversations/sharing. It's a great marketing/service support tool. It's a great way to get into a verbal brawl. Face it, it's fun to watch the drama unfold as long as it isn't you that's being hammered. You know, "she beats her significant other," "I don't beat my significant other." And now you're wondering if there's some truth and who's right, who's wrong. The discussion gets so heated that the opponents forget the whole world is watching/listening. Need a good example just see what happened at the end of a very successful game developer conference. Maybe that's why most publicists/communications/marketing folks only send messages out and if you ask a question...silence.
...Read More »
HipMojo 15B: Will there be a shakeout in Online Advertising?
In part 2 of show 15 of HipMojo, Ash and CT debate whether online advertising market is about to go boom or bust.
...Read More »
Content Insider #276 - Overwhelming
The content (entertainment) industry is going crazy. It's all coming at you by cable, satellite, Internet, smart TV, computer, tablet, phone. There are only a couple of problems: 1) I don't really watch that much; 2) I sorta am used to it being free or cheap; 3) somehow ads look bigger, more intrusive on my device; 4) who and how is any money going to be made; 5) I like Over The Top viewing but gawd finding one thing you want is like drinking from a firehose. NAB should clear everything up but I'm pretty busy playing games!!!
...Read More »
Bread & Butter 3D
Here's why Zax Dow created Zaxwerks and why his software is so valuable even if you already have another 3D program. 3D work can be divided into two main categories: Bread and Butter work, and Custom work. Everyone would like to get custom work but it's the bread and butter work that keeps food on your table. The big mystery here is why most people use custom software on bread and butter jobs? Do they even realize there is a difference? Doing that is like drawing animation by hand; the result can be completely custom but boy does it take a lot of time and skill to do.
...Read More »
FlyingS3D sets Le Crazy Horse on Fire with Pablo
FlyingS3D opened its doors early in 2010 as France's first dedicated stereoscopic 3D post production facility. FlyingS3D is the brainchild of managing director Audrey Bourdiol, who had spent her career up until then looking after the technical side of one of France's largest post houses. With already more than 30 major S3D projects under its belt, in 2012 FlyingS3D won the full post production for 'Feu' (Fire) - a 3D film by Le Crazy Horse - one of its most ambitious projects to date. Le Crazy Horse cabaret was founded in 1951 by the avant-garde artist Alain Bernardin and has delivered its own special brand of glamour entertainment to millions of men and women for more than sixty years. 'Feu' is designed to bring Le Crazy experience to cinema audiences worldwide; 3D was "the natural choice" to achieve this aim, says Audrey Bourdiol.
...Read More »
Content Insider #273 - All Hands
Being boss means making the tough decisions. Being the boss of a "recovering" company is even tougher. Being a female boss of a recovering company is tougher than tough when everyone wants you to succeed but also can't look away in the hopes of the company foundering on the rocks. We're not sure about Marissa Mayer but maybe with everyone helping...
...Read More »
Kristin Chenoweth on 'hot Jesus' in 'The Bible'
At the Blu-ray and DVD launch party of The History Channel series 'The Bible' Monday night, Kristin Chenoweth got a surprise when she called actor Diogo Morgado, who plays Jesus, hot.
...Read More »
Prepare for Successful PPC Campaigns Before You Pay for a Single Click
As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be "tweaked" into success, because they were not built on a solid foundation from the outset. Without taking the time to craft a clear PPC strategy before you even log in to Google AdWords or Bing for the first time, you are putting yourself at a severe disadvantage.
...Read More »
Q&A with Sorenson Media CEO Peter Csathy on Partnership with Sony Creative Software
Sorenson Media and Sony Creative Software have formed a new partnership to offer the Sorenson Squeeze video encoding software to video professionals through the Sony Online Store. With this offering, video professionals will benefit from combined workflow capabilities of Squeeze and Sony Vegas Pro, including access to Squeeze 8.5?s professional features.
...Read More »
Content Insider #271 - More Screens
First, Second, Third screen...It doesn't really matter. It isn't about which screen you're watching right now it's about the message, its delivery, its impact on you. And nothing has the potential to do it more than some of the advances taking place in the digital signage industry. Blend the screens with Big Data, the Cloud and creative people and I smell opportunities to educate, inform, influence people in entirely new ways. Connecting all the dots is getting interesting...
...Read More »
Content Insider #270 - Dull, Necessary
Whether it's at CES or the recent MWC devices get people excited and ready to whip out their credit card. Tell em there's more storage available and they yawn. No matter what we tell you we can't get you excited about storage options even though for all your creative work you still have to put that content...somewhere. storage in the device, portable or home storage, storage in the cloud -- they all rely on solid state, hard drives, tape, optical to keep your stuff. It's not glamorous...it's a fact of life!
...Read More »
Seacrest Kicks Off 'Idol' Event; Mum on Wedding
Ryan Seacrest kicked off 'Idol Across America' on Friday. It's a relay of the 'American Idol' microphone across the country. While forthcoming about the show, Seacrest was guarded over questions of a possible wedding in his future.
...Read More »
Preserving Groningen's History through Film
Cultural heritage is a community's legacy. Something we live with today, and what society will eventually pass on to future generations. Acting as custodians of the past, archive centers around the world are tasked with not only storing content, but also making it accessible. Groningen Audio Visueel Archief (GAVA) is one such facility in the Netherlands responsible for looking after more than 24,000 audiovisual items relating to the region of Groningen, which are kept on formats varying from nitrate film base to digibeta. Founded in 1992 as the second regional AV archive in the Netherlands, GAVA specializes in cataloging and preserving sound and video programs about the province of Groningen, as well as productions created by residents from Groningen. In addition to acting as a repository, the center is also tasked with making all of its archived footage available to broadcasters, artists, museum organizations and businesses online.
...Read More »
Luke Goss on His New Series, Red Widow, and Playing a "Lovable Hitman"
British actor Luke Goss may have made his name playing tough guys, but when he visited our LA studios recently, he told us he gravitates toward roles that offer a little something more than just action. Luke will next appear in ABC's soon-to-premiere series Red Widow as a bodyguard for the show's title character. We talked to Luke about working with Twilight and Dexter writer Melissa Rosenberg on the series. He also gave us a preview of his next film, Interview With a Hitman, which hits DVD and Blu-ray March 5. Check out our chat and catch the special two-hour premiere of Red Widow on Sunday at 9/8 Central on ABC.
...Read More »
Team Bungie Forgets They Have Arms At PS4 Conference, Women AWOL
The internet is aflame with claims that Sony may be sexist, due to the absence of female presenters at the 2013 Sony Playstation Conference. Twitter responds in force.
Also, famed game developers, Bungie, made a very awkward presentation, where none of them seemed able to move their arms. Hilarity ensued.
Follow me on Twitter!
@JennieDoomsday
http://www.twitter.com/jenniedoomsday
...Read More »
How the Recession Has Changed Retirement Planning
The economy may be recovering, but some of the changes wrought by the Great Recession may be long-lasting. Anyone planning for retirement, no matter what their age, needs to take those changes into account, says financial advisor Philip Rousseaux, a member of the esteemed Million Dollar Round Table association's exclusive Top of the Table forum for the world's most successful financial services professionals.
...Read More »
Vegas Pro 10 Available Now
