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Elias Arts Contributes Music to 2009 "Webby Award" Winning Campaign, "The Girl Effect" (July 01, 2009) DMN Newswire--2009-7-1--Elias Arts, a company devoted to music composition, strategy and production, has contributed music to a 2009 "Webby Award" winning campaign entitled "The Girl Effect." The announcement was made today by Ann Haugen, Executive Producer/GM, Elias Arts. "The Girl Effect" project can be seen at:
http://wkilab.com/awards/work/nikefoundation/index.html

 

Said Elias Arts founder/composer Jonathan Elias, "The music for 'The Girl Effect' was a unique approach to the overall concept." Adds Nate Morgan, Elias Arts composer/recording engineer, "This spot was really special, in that the visuals were so engaging while being so simple. It was great being able to create a musical narrative to accompany something so creative."

ABOUT "THE GIRL EFFECT" FROM W+K | Nike Foundation:
"The Girl Effect" is an effort to raise awareness and supply tools to help spread the word and create The Girl Effect ripple. The campaign relays to viewers the idea of Global Giving. The amazing thing we learned from the Nike Foundation is that when girls are given the opportunity, they will raise the standard of living for themselves, their families, and by extension, everyone around them. The Girl Effect is a real phenomenon, and a smart economic investment. The campaign wanted to come up with a name that was empowering to girls-one that felt grounded in the reality of what girls can do. 

"The Girl Effect" won a "Webby Award" in the category:
"Rich Media Advertising: Non-Profit/Educational:
http://www.webbyawards.com/webbys/current.php?media_id=98&season=13#adv_ind_edu_rich_media_ads
The campaign was also a finalist in the "Activism Category for Websites:"
http://www.webbyawards.com/webbys/current.php?media_id=96&season=13

ABOUT THE "WEBBY AWARDS:"
With nearly 70 categories, Website entries make up the majority of Webby Awards Winners, Nominees and Honorees. Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel across the board. To be selected among the best is an incredible achievement worthy of praise -- and perhaps a little bragging. For more info, please see: http://www.webbyawards.com/webbys/current.php?season=13
ABOUT ELIAS ARTS:

Elias Arts is devoted to music composition, strategy and production. The company has employed the emotional strength of music and sound to launch, grow and reposition the most recognized brands and companies worldwide. Elias Arts has worked with well over half of the Fortune 1000 companies, and has also helped turn numerous startups into everyday brand names. Among the clients Elias Arts has worked with are AOL, Mastercard, Sony, Columbia Pictures, Nike, Apple, Coca-Cola, AT&T, Ebay, Honda, Intel, Visa, Yahoo, Universal Studios, Microsoft, McDonalds, ESPN and General Motors, to name just a few

With offices in Santa Monica and New York City, global resources and a renowned roster of gifted composers, producers, and marketers, the mission of Elias Arts is to constantly strive for creative excellence and distinction through the art of music and sound design. The company is the recipient of over 700 major industry awards from around the world.

For more information, please visit www.eliasarts.com

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